With the wait for the new Winds and Waves games set to stretch into 2027, Pokemon’s 30th anniversary celebrations have plugged the gap with a deluge of nostalgia bait. Is the franchise in danger of losing its heart?• Don’t get Pushing Buttons delivered to your inbox? Sign up hereIt has been almost impossible to escape Pokémon for the past few weeks. To mark the 30th anniversary of the original games, the Pokémon Company has been on an unprecedented promotional nostalgia trip for the entire month: there was a campaign where celebrities gushed about their favourite Pokémon, gifting us the memorable sight of Lady Gaga singing with a Jigglypuff, and Pokémon FireRed and LeafGreen (great Game Boy Advance remakes of the original 1996 games) were rereleased on the Nintendo Switch. The Natural History Museum in London has opened a special Pokémon pop-up shop, and a limited-edition greyscale Pikachu plush toy sold out in about three seconds (they will be making more, to the disappointment of sca...