Alibaba’s Qwen ramps up AI app race with Spring Festival giveaway blitz

Alibaba Group Holding has joined rivals including Tencent Holdings and Baidu in rolling out Spring Festival red-packet giveaways to drive mass-market adoption of its artificial intelligence apps, committing 3 billion yuan (US$432 million) to spur spending across its ecosystem as it seeks to extend its edge in foundational models to consumer-facing products. The Hangzhou-based e-commerce and AI giant said on Monday that its AI app Qwen would anchor a Spring Festival campaign across its flagship...


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