Once you start noticing “it’s not X, it’s Y” as you scroll online, you can’t fail to register it. I’ve become so hypervigilant that it has seeped into my subconscious thoughtsIf you’ve never seen Jim Carrey’s 2007 psychological thriller The Number 23, then congratulations. It is a film about a man who sees the number 23 so many times that he ends up going bonkers. I used to think this film was stupid. However, now I appear to be living it.My own personal number 23 is a rhetorical device: “It’s not X, it’s Y.” Everywhere I look, there it is. Whenever I hate myself enough to scroll through Facebook’s wilderness of algorithmically suggested posts, I find myself being smacked in the face with sentences such as: “Self-improvement isn’t a trend, it’s a lifestyle shift,” and “The small wins aren’t just moments, they’re the majority of your life.” Once you notice it, it becomes impossible to ignore. This weekend during a Peloton class (I know, shut up), I heard an instructor bark a variation o...