‘On YouTube, we can reach 2.5bn people at once’: Oscars head Bill Kramer on TV, AI and 4am starts

The Academy CEO on his decidedly non-Hollywood beginnings, bonding with Robert Redford – and a formative watch of All That JazzIt’s a boiling day in downtown Los Angeles; crowds are milling about outside the Dolby theatre where Sunday’s Academy Awards ceremony is to be held, selfie-ing the giant Oscar statuettes. And this is where the man with whom the buck stops is looking at the set, going through the top-secret opening number and busy with a thousand admin details. Academy CEO, Bill Kramer, increasingly renowned as one of the most important people in Hollywood, meets me for a pre-ceremony chat in a suite in the next-door Hollywood Loews Hotel. “It’s so nice that we’re not on camera!” he says. “Yeah, so happy. Let myself relax!” He is approachable and diplomatic, revered for his fundraising wizardry at the Academy museum, where he was managing director of external development in 2012 before ascending to his current job at the Academy 10 years later. Kramer has a business degree and c...


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