Why young China viewers are increasingly drawn to dating shows featuring older contestants

A new Chinese dating reality show that features a group of single people aged about 50 has become a nationwide hit, sparking discussions about love and desire in the lives of the middle-aged and elderly. The show by tech giant Tencent’s WeTV, Forever by Your Side, was first aired in December 2025, and was branded as “mature singles braving the world of love”. It invites five men and five women around the age of 50 to travel together from Dali in southwestern China’s Yunnan province, a city known...


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